The Manaira Shopping Mall, owned by Roberto Santiago is now considered as the most significant shopping mall in the Paraiba state of Brazil and one of the largest in the whole country. It is also this huge business project that propelled Roberto Santiago into the status of one of the most successful and influential entrepreneurs in the Paraiba state as well as the whole country of Brazil.
The leisure activities showcased in the Manaira attracts people of all ages, be it conventional shopping for items, watching a movie, dining with family and friends and other events. The Manaira’s slogan, “what are you going to do today?” is a simple and yet effective slogan because it directly engages people’s minds and attracts them to do whatever they want to do that day inside the mall, or simply try out whatever they can do inside.
The cinema of the Manaira is one of its biggest strengths, for it features cutting-edge technology and comfortable seats, all for the convenience and enjoyment of the movie goers in Paraiba. Apart from that, it is considered one of the best shopping center cinemas they have in Brazil, and the technology was paired with a special room that has enough space for more than a hundred people.
Another thing that separates Manaira from other shopping centers in Brazil is its regular events that always changes. These events are designed to make the people’s shopping experience more interactive and dynamic and of course, exciting.
The architecture of the Manaira is also attractive to customers. It was well-thought by the best architects in the business so that it shows a very aesthetic design with modern architecture while also maintaining enough windows for every corridor to be illuminated by the sun. Because of that, it is a great place to have a walk while also getting vitamin D from the sunlight.
Roberto Santiago’s Manaira Shopping Mall is Shaping Up the Way Brazilians Think About Leisure
The placement of the stores is also highly strategic because it was thought out of how different age groups act while shopping. For example, where teenagers tend to pass by next after shopping at a specific store, and what are the favorite locations that kids would want to visit when going to the shopping center, cramming them together in corridors that are close to each other.
One of the critical features for the Roberto Santiago’s Manaira Shopping Mall’s success are the positive feedback it gets. It even gets more positive feedback than the bigger malls in Brazil and these positive feedbacks are only possible because people simply like what they see and get in the Manaira.
If you ever get the chance to visit the wonderful state of Paraiba, make sure to pass by the Manaira Shopping.