It would seem challenging to believe that Sunday Riley ever began with a meager marketing budget given how incredibly popular the fairly new skin care company has become; however, starting with virtually no money set aside from marketing was one of the realistic challenges that Sunday Riley, owner and product formulator, faced when launching her company. The best form of marketing when the budget is low is social media, so Sunday Riley got its biggest source of product buzz from there starting when the brand was in its infancy.
Sunday Riley is a company that set out to bring useful yet fun products to consumers that were good for the body and simultaneously good for the environment. The high quality skin care creations offer a high percentage of active ingredients that truly provide a noticeable effect. While some individuals are initially a bit taken aback by the retail price, those who know the true cost of the highly effective active ingredients understand that this skin care line is actually quite affordable for the products it contains.
In general, one of the most often heard complaints about skin care is a lack of trust in the product. This is commonly due to flashy branding and false claims in conjunction with over-inflated pricing of products which do not contain a high enough percentage of active ingredients to be able to accomplish what they may claim. Sunday Riley is determined to be the antithesis of this, as product affordability and value is one of the biggest key factors for the company owner and formulator.
One of the line’s most popular products, Luna Sleeping Night Oil, is a retinol-packed richly blue colored oil that contains an anti-inflammatory which gives it the blue color. While it does retail for $105, those who know skin care are likely to recognize that retinol is a pricey and effective key ingredient. Retinol is known for unveiling smoother skin and creating a more even skin tone. Individuals struggling with dark spots, large pores, acne, and clogged pores often report fantastic results from retinol treatments.