Guilherme Paulus Is A Brazilian Entrepreneur Who Is Responsible For Bringing Brazil’s Tourism Sector Back To Life

Being an entrepreneur in Brazil is a huge task for anyone. The country is welcoming to its business community, but there are many challenges that any businessman in Brazil will face. The country has a high tax rate, there are not many venture capitalists, and it has a shaky bureaucracy that sometimes works against entrepreneurs. Guilherme Paulus is a hotelier who has been working in the tourism sector in Brazil for many years, and he has managed to find success even though the country has a low rating for working with construction permits.

Guilherme Paulus was born in Sao Paulo, Brazil, and he studied business administration during his time at college. He went to work with IBM when he was just 20 years old but ended up changing careers when he met Carlos Vicente Ceriarchi. The businessman had many ideas about helping to expand the tourism sector in Brazil, and he figured Paulus could help him. An idea was hatched between the two, where Ceriarchi would provide the capital for the business and Paulus would run it. In 1972, the pair of entrepreneurs opened up their first storefront in Brazil. Four years later, Ceriarchi decided to move on to do other things, but Paulus continued to run CVC Brasil, which was and still is the name of their company. For more information about Guilherme Paulus , view his Crunchbase profile.

Guilherme Paulus was able to find success early on as a Brazilian entrepreneur due to his business skills and vision. He carefully chose his company’s first location, which was on a busy street close to a cinema, where thousands of people gathered daily. This made it hard to miss the store, and Paulus went on to discover many other good locations to place other stores. He eventually began to place a lot of CVC stores inside of Brazilian malls, where there was a lot of foot traffic.

In 2009, Guilherme Paulus made the decision to sell off 63% of CVC to the Carlyle Group. He held onto 27% of the company and made $750 million in the process. CVC later became a publicly traded company, which helped to raise more capital for its expansion. Today, CVC is the largest tourism brand in Brazil and all of Latin America, and the company earns over $5 billion every year. Guilherme Paulus is known as a socially conscious entrepreneur, and he is also known as the man who resurrected the tourism industry in Brazil.



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