Neil Douglas Reilly

putting it all together

In Laura Rea Dickey’s opinion, the ability to adapt needs to be in a company’s DNA. After all, changes will happen on a regular basis. And, as the restaurant industry discovered over the past two years, sometimes changes will be brutal and occur without warning.

In an article entitled “Dickey’s Barbecue Pit CEO Reacts to Repeal of COVID-19 Restrictions”, Laura Rea Dickey says safety protocols will still be in place at many eateries while businesses find a balance for customer comfort levels.

The unprecedented effect that the COVID-19 crisis had upon the hospitality industry cannot be overestimated. But, with CEO Laura Rea Dickey’s guidance, the company that she leads was not as hard hit as many.

Dickey’s Barbecue Restaurants has had an illustrious past. The entire dynasty started out as just one BBQ joint, but eventually the family figured out that they had something big on their hands. Expanding all throughout the country, Dickey’s brought BBQ to Americans from all walks of life.

After working with the company for over a decade, the CEO knew all of the intricacies of the business. After all, it was also a family business that had spanned generations. And it was time to put all of that specialized knowledge to good use. Formulating a plan, Dickey did her best to help her business adapt to the strange circumstances.

Perhaps Laura Rea was the best person to lead a restaurant through this chaotic time. After all, she originally came onboard as a marketing specialist. Then, as the Chief Information Officer, she built systems that monitored customer feedback in real time. Of course, it wasn’t long before the company needed her to oversee all of its different areas.

During the pandemic, Dickey’s marketing savvy led to integrations and innovations that had never been seen before. As a fast casual chain, Dickey’s survival was contingent about its CEO’s integral innovations and fine tuning. As the chain continues to navigate uncertain times, its brilliant CEO, Laura Rea Dickey Net Worth, will steer the ship. Go here for related information.


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